Otaxi > News > Otaxi launch its brand which reflect omani culture

We’re rebranding with a brand new Journey! We are glad to announce that we are riding into a new direction that reflects our future vision and goals.

As Otaxi is growing into new services and destinations, we wanted to create a brand that will fit our guests and drivers expectations, A brand that tells a story of who we are and how we interact with our guests and drivers before, during and after trips.

Otaxi now is confident enough to identify itself as a technological and transportation platform that creates solutions to the market gaps. And we believe that by our new personality we can make people’s life easier, faster and happier.

Natural, authentic, practical, caring and friendly are key elements that distinguish OTaxi ‘s new brand from others, The new slogan changed to ” A Journey to tell”  and most importantly, the new logo that demonstrates Oman’s streets and the guests appreciation .

To sum up, Otaxi’s new brand is made for you, so we can together ride the journey to our dreams , and tell stories about our journeys.